I’m Lydia, a service & product designer.
I strive to improve the lives of individuals through holistic and action-driven design.

Selected work

I designed the user experience for the first wireless Bluetooth lighting system for heavy machinery to enhance safety for operators.

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I redesigned the course plan feature to support teachers to educate and also guide students intuitively for better learning.

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I added storytelling and designed a kit to help employees get their idea explored, and not ignored.

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I’m an Austrian service & product designer with 4+ years of experience. I have both led and been involved in all phases of projects, from effective strategy to aesthetic visual design. My focus is to deliver holistic user experiences that solve a problem, create memories, build trust, form new habits and inspire.

When I am not seeing patterns or designing products you can find me windsurfing on the Swedish west coast, reading about the human mind, painting, or building stuff.

My approach

Latest articles

“Should we all lose faith in UX”, “UX design is dead”, “Things you’ll hate when being a UX designer” — these were just some of the headlines that I have read this week alone. I am sick of all the negativity. So, I wrote an article about all the dope things about working with UX.

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I was on my train commute home and heard the familiar “tickets please”. Opposite me sat an elderly lady, with a printed paper in her hand, readily awaiting the train conductor to check it.

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Other experiments

AI voice animation

Nessie illustration

Toggle animation

Arachnid render

Celebrate button

Dark Brew Sea Branding

Published article with the UX collective.

I spoke on a panel about the improved conditions and user experience for the INTELLilight™ app.

Every year I share about the life of a designer at the Industry week for Interaction Design Students in Malmö.

I was interviewed for jayway’s podcast about if UX Design can be perfect.