Anarchybox - Personal Innovation Kit

Anarchybox – Personal Innovation Kit

I added storytelling and fun through design to the idea of this personal innovation kit.

The Anarchybox is a personal innovation kit created by The Techno Creatives. It’s a methodology enabling every employee to submit and validate their own ideas. No gates. No bureaucracy. No Jurys.

My Role

Digital Product Designer & Design Lead @The Techno Creatives


1 month


Martin Persson (Strategy Lead)
Jessica Ekdahl (Strategy Manager)

HIPPO = Highest Paid Person’s Opinion

Your idea Ignored explored


Employees have really good ideas. Maybe to make work more efficient, better, cost effective – you name it! But guess what, the idea never gets anywhere. Sometimes an idea needs a little bit of help. That is where the Anarchybox comes in. An employer would by X amount of boxes, have them laying around and any employee can take one. When an employee then uses this box The Techno Creatives will get involved. They will help with some innovation strategy magic to make this idea a tangible reality to be presented.

Plug in. Plug out.

This box is not here to restructure an organisation. Plug in, plug out – no biggie! No reorganisation or process is needed from an employers end. It is a small investment to pay for a potential big reward outcome.

A good idea doesn’t matter if nobody gets it

We had a version 1 that was very quickly made and there was lots of passion that went in. That passion meant saying everything, everywhere. As an outsider I could immediately pin point what was not working out. We tried to kill too many birds with one stone with our communication style and explanations on what the box is. This made it hard for the user to know what to do and what actions to take, even so far as to them not thinking the box is for them.

Rebelling with style and story

What do we say to the god of giving up? Iterate!

I mapped out the different users: Buyers and Box Users and their goals and needs. The Buyer wants to know what it is and the benefit, the return, the cash. The Box User wants to be heard and get their idea across. I focused my attention more to the box itself and the Box User. I restructured the box and contents, by making clear step-by-step instructions, choosing materials, color and sizes for different content so the user can differentiate between information and actions. I included a work sheet so a user can reflect on their own idea and fill it out a bit more before meeting The Techno Creatives. The outside of the box is now more exciting and daring. On top I also created a small box that should entice people. I wanted peoples inner child to come out and want to open that box!


This honestly is a super cool box. I really am proud of the storytelling and narrative. We are now doing a test run, and collect feedback with buyers. I love the analog aspect of it, shows you that not everything needs to be an app.

Soft numbers

– Still waiting for the hard numbers to come in….