Ubisoft Snowdrop Engine website

Bringing global attention to an extraordinary game engine through a unique website

Ubisoft Snowdrop Engine – Website

I designed the Ubisoft Snowdrop website to introduce the Snowdrop Game Engine to more than 400 game developers at a big conference.

Snowdrop is a proprietary game engine created by Massive Entertainment – a Ubisoft Studio. It has brought a wide variety of environments to life, including games like Tom Clancy’s Division and Mario + Rabbids: Kingdom Battle.

My role

Digital Product Designer @Jayway

Timeframe

2 months

Team

Valter Hemmi (Developer)
Johan Månsson (Developer)
Miranda Thewlis (Developer)
Gustav Lilja (Developer)

design hard. Play hard.

Value

Why is it that all game engine website look absolutely identical? Snowdrop wanted to stand out, and so we delivered a kick-ass, immersive but maintainable desktop website. Hidden easter eggs, animations, gamer jokes and lifting up the content.

Outcome

I am so happy with this project, not only that I was chosen to do it, but that I got to work with one of the biggest video game companies in the world is just mind blowing to me. The Snowdrop team really loved the design and revealed it at the conference to over 400 developers as well as on Social Media. The developers and my work in this project even paved the road for future collaboration between Jayway and Massive.

The nitty-gritty:

– Game engine reveal on conference with more than 400 game developers

“”Together with Jayway, we have created a site that we are incredibly proud of. Despite the extremely short deadline we had, the team at Jayway worked with an agile mindset and understood our needs, they included us in the process to ensure that we were involved in all the different stages. Through clear feedback processes, we never had to go back but managed to create a page with everything we wanted. Jayway did not only show that they understood our reality but also contributed to very important design thinking and they also had an incredible ability to develop.””